Ranking

Several factors will influence page ranking:

• Which Keywords the user entered
• Your web page Keyword Density for these keyword
• Your Link Popularity – the number of other sites that link to you
• Your link and keyword Relevancy

Links at the top of the page will carry more weight than links on the bottom of the page, but if you fill your page with links and keywords this could result in a class of spamming. Basically if the word is in normal sentences and not 'beefed' up for the search engines, then you should be ok!

Search Engines | What is a search engine? | Search Engine Submission | Page Ranking | Ranking | Keyword Locations | Links | Google's Page Rank