Links

Search engines like Google are now using linking within website and WebPages for building up relevance for searches and strength of links. Links from sites are better as text rather than an image, and it is better to use a description of your site's subject or content.

For example if your site specialises in search engine optimisation then you are better off with:

Cheap Search Engine Optimisation

rather than:

effectpr.com

Google will look at the text within the link and your site and match if the two are linked (which they should be). This way it make spamming to search engines harder and it keep the directories clean.

Search Engines | What is a search engine? | Search Engine Submission | Page Ranking | Ranking | Keyword Locations | Links | Google's Page Rank